Updated: Jul 25
Meet Andrea Dreitomska. Andrea is a member of our Zurich community. She is a Digital Marketing Strategist who, through her marketing consultancy Marketing Waters, helps B2B startups and companies use digital marketing right, to grow their business. Andrea is independent and loves a challenge, so entrepreneurship is clearly a great fit for her. Her positive attitude is one that we feel sets a great example to the Women in Digital Switzerland community!
“What made me join the WDS community was its very active LinkedIn presence (many marketers on the team I noticed? ;) ) with interesting events planned and partnerships formed with other communities.”
Tell us a little about yourself.
I’m an experienced B2B Digital Marketer and have run my marketing consultancy Marketing Waters for the last 5 years. I focus on helping startups and companies to use digital marketing right for their products and services.
I have 10 years of digital marketing and overall marketing experience, especially, in B2B products and services in the healthcare/pharma, IT and event-focused organizations. Since founding Marketing Waters, I’ve been working and fully enjoying helping mainly B2B startups and solo businesses. However, I also work with global companies, often in the healthcare and IT sector in Europe.
I come from Slovakia, the country where the Slido polling platform was born and one of the best cyclists of all time, Peter Sagan comes from.
At 18 years old I moved to Prague, Czech Republic, for my university studies where I stayed and enjoyed living and working. Now I live in Zurich, Switzerland, for the last 9 years with my life partner. We have grown our family from two to four, having two, fun-loving kids.
What was your first interaction with WDS and how was it for you? I joined at the end of last year after I attended the WDS event on leadership. I enjoyed the open panel discussion and during the networking I met interesting women working in various areas of digital and marketing. That is what made me join.
Tell us something about you that might surprise us! I used to do Aikido. It’s a modern type of Japanese martial art that I started in my teenage years and I loved it. Aikido classes showed me a different perspective on life back then, gave me different experiences thanks to its deeper philosophy around harmony and respect.
We also understand that there is a special meaning behind the name of your company, Marketing Waters, could you tell us a little about that?
First, I love helping companies confidently navigate the ever changing and complex waters of marketing, and taking on the captain’s role to help them get to their business destination.
And also, water, especially, the waves of the ocean are a symbol of freedom which is very important to me both professionally and personally. I love surfing in the ocean; I’m not a pro for sure though! And, currently having my own solo company gives me freedom on so many levels.
Of which professional achievement are you especially proud of? Integrity.
When people I’ve met or worked with, thank me I helped them change their perspective or make a big move on their professional journey.
Are there many women in your industry? Why is that or why not?
Yes, in marketing there are many women, from my 10 years experience in marketing in various companies.
I think the reason may be that women are more inclined towards roles that involve more communication and collaboration, and that’s what many marketing roles require (besides other skills).
Which aspect of your industry might interest other women to start work in this field? Marketing is a very dynamic field, and always changing, I constantly need to learn new things, how to execute more effectively while keeping it meaningful, and must critically think about what's just hype and what makes sense to include in the marketing approach for me or my clients.
Which future trend is the most interesting in your opinion? I’m curious to see how the way people work will evolve in next 5-10 years for example. in terms of automated work, remote vs in office, employee vs other working, etc.
Want to connect with Andrea and other like-minded women? Check out our forum.