Native from Switzerland and graduated from HEC Lausanne and Rotterdam School of Management with a specialisation in Management of Innovation, Sara Zbinden is a creative Digital & Product Manager.

A digital mindset has always been incorporated in all of what she does. Within Saline de Bex, she established and implemented the digital marketing strategy for the brands Sel des Alpes and Saline de Bex Bien-Être developing user centric brand websites, an extensive presence on social media and powerful e-mailing campaigns.

Being now part of the marketing and communication team of Villars Maître Chocolatier, she is in charge of the product development and improvement as well as the digital communication strategy which has a focus on the social media.

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