Content has to be more than creative, engaging or informative. In 2015, content has to be a strategic business asset that delivers measurable results, like conversions, Likes or shares.

Content is the glue that holds the many parts of the customer experience together.

My professional mission is to make a business's content into an asset that delivers return on investment. And to make it creative, engaging or informative - of course.

Meetup Lausanne : Digital Copywriting: How to Write for the Web Without Sounding Like a Robot
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