Diana is expert in communications, PR, event management and more recently has focused on philanthropic work and fundraising.
She worked for 15 years in the luxury industry with Cartier International and specialized on emerging countries on the Africa continent.
In this position she was an early adopter of online marketing and social media to raise brand profile and exploit market opportunities. Championed the use of digital media in Africa, securing management approvals of budgets, deploying SEO, SEA and display campaigns, collaborating with bloggers, and raising the presence of the brand on wholesaler websites.
Diana holds a MBA in Luxury Brands Communication and Marketing from the Parisian Institut Supérieur de Commerce and a DESE in International Trade from the CNAM, French Continuing Education University.
She is Czech origin and before installing herself in Geneva, she lived for 13 years in Paris and travelled extensively.