Native from Switzerland and graduated from HEC Lausanne and Rotterdam School of Management with a specialisation in Management of Innovation, Sara Zbinden is a creative and dynamic Product Manager.

A digital mindset has always been incorporated in all of what she does. Within Saline de Bex, she established and implemented the digital marketing strategy for the brands Sel des Alpes and Saline de Bex Bien-Être developing user centric brand websites, an extensive presence on social media and powerful e-mailing campaigns.

She recently joined the marketing and communication team of Villars Maître Chocolatier working on the development and empowerment of their brand and products.

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