Data on the web

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Data on the web

The amount of data available on the web is eye watering; where do you even start to understand it, let alone access it? Luckily we have Alejandra Garcia Rojas who walks us through a brief history of the web, explains big data and provides a multitude of links for us to explore further.…

Getting started with a Facebook Page

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Getting started with a Facebook Page

Let’s start with an important statistic that shows how important Facebook can be for your business: 42% of the Swiss population is on Facebook. “If you’re a business or public figure, you need a Facebook page, not a profile”. The Facebook page gives you access to special features to manage it that the private profile…

How to improve your SEO

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meetup-technical-seo

SEO is an essential component of modern day marketing. However is not always easy to understand how to get started. As a digital marketing professional at imedia.ch, I work daily with clients helping them optimize on-page and off-page website SEO.…

Copywriters – What do they do all day ?

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Copywriters - What do they do all day ?

Liz Wilson, Content Strategist and Copywriter, shares with us some of the challenges she’s faced as a digital copy editor and content strategist. To illustrate her varied experience Liz shares with us three case studies and the lessons she’s learned along the way. Littered with helpful examples, guidelines, and resources, this presentation is an excellent…